Print materialsVisual Identity
Substrat
Building an identity from the ground up
Café Planplan, a hand-drawn identity
Services
Visual Identity
Field of activity
Fast food / Casual dining
Date
January 2025
Tools
Illustrator, Figma
The starting point
Context
Café Planplan is a café/snack concept imagined in Saint-Cirq-Lapopie, one of France's most beautiful villages. A place where homemade bagels and focaccias meet a totally relaxed atmosphere. A warm concept, rooted in its landscape, that deserved an identity to match.
The Mission
Goal
Create a complete visual identity that reflects the “well-deserved break” spirit of the place. A warm, handmade and memorable brand, able to live across all touchpoints: signage, packaging, social media and digital communications.
Color palette
The complexity
Challenge
The challenge was finding the balance between an artisanal graphic universe and an identity structured enough to feel legible and professional. Every element had to say something without overcrowding, keeping it simple, joyful and immediately evocative of the place.
What we built
Solution
An identity built around hand-drawn illustrations: the deckchair, the fork and knife, and the sandwich on the go. Each element designed from scratch with pen before being vectorised. These icons become a coherent graphic language, adaptable as patterns, pictograms and motifs.
Final result
A complete brand universe featuring a logo, bold colors, typography, illustrations, and patterns designed for both print and digital applications.
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