Visual Identity
Café Planplan
A hand-drawn identity
Substrat, building an identity from the ground up
Services
Print materials, Visual Identity
Date
June 2026
The starting point
Context
Substrat is the project of a restaurant consultant who grew up between the tables of a family bar-brasserie. With rare hands-on expertise, she launched her independent consulting practice to help restaurants, bars and tea rooms improve their flow and profitability. A brand to build from scratch, for someone who knows exactly what she wants to say.
The Mission
Goal
Create a complete and lasting visual identity for a consultant starting out, a brand that is both professional and warm, reflecting her hands-on roots without sacrificing elegance, and that can live coherently across all touchpoints: print, digital, social media.
Color palette
The complexity
Challenge
The name Substrat carries a powerful meaning: what everything grows from, what nourishes while staying invisible. This richness was precisely what made the work difficult. The challenge was twofold: create a logo that's immediately legible in the restaurant world, while honouring the depth of the name without spelling it out.
What we built
Solution
An identity built on a 5-colour palette rooted in the terroir. A two-family typographic system, a logo where every element tells the brand's story.
Final result
A complete identity delivered in 2 months. Substrat now has a coherent, documented and immediately usable brand.
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