Print materialsVisual Identity
Substrat
Building an identity from the ground up
Lynxeas, an identity at the crossroads of strategy and humanity
Services
Visual Identity
Field of activity
Strategic consulting
Date
June 2025
Tools
Figma
The starting point
Context
Lynxeas is the project of a consultant striking out on her own. With expertise in strategic consulting, mentoring and operational support, she launched her structure to support committed projects in her own way. A brand to build from scratch, for someone who knows exactly what she wants to stand for.
The Mission
Goal
Create a complete and lasting visual identity for an entrepreneur starting out. A brand that is both professional and human, reflecting her three pillars of expertise without sacrificing visual impact, and that can live coherently across all touchpoints: print, digital, social media.
Color palette
The complexity
Challenge
How do you visually translate the idea of human support without falling into cliché? That was the real difficulty: building a symbolic logo where Lynxeas's three pillars are suggested with simplicity, without needing to be explained — letting the form speak for itself.
What we built
Solution
Everything starts from the logo: a monogram where every letter tells a story. The L initiates an upward movement, the X is stylised as a figure, the human at the heart of the system, and the tilted E extends the momentum forward. The three elements above the figure embody Lynxeas's three pillars.
Final result
A professional and lasting identity built around a complete visual system: logo, colors, typography, icons, and adaptable applications for every format.
Testimonials
What they say
I'm very happy about our collaboration and what came out of it! Thank you to Alycia for her perseverance and professionalism throughout my project.
Lynxeas
June 2025
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