Visual Identity
Substrat
Building an identity from the ground up
FADA, a website redesign reflecting the unique character of a Lille venue
Services
UX/UI & Digital Design, Audit & Optimization
Date
September 2026
Tools
Figma
The starting point
Context
FADA is a lively restaurant and cocktail bar located in the heart of Lille. Combining dining, cocktails, events and private bookings, the venue offers several experiences within the same space. The website needed a redesign to better reflect FADA’s identity and make essential information easier to access: discovering the venue, viewing the menu, making a reservation or planning an event.
The Mission
Goal
Already well known in Lille for its lively and festive atmosphere, FADA wanted to put greater emphasis on its dining offer and private event spaces. The redesign aimed to give the website a more professional feel and bring these offers to the forefront, better meeting the needs of customers looking for a place to have lunch, enjoy dinner, or host an event.
The complexity
Challenge
Restaurant, bar, events and private bookings: FADA caters to audiences with very different needs. The challenge was to create a clear experience that guides each visitor to the right content, while maintaining a strong visual identity consistent with the venue’s atmosphere.
What we built
Solution
Rethink the architecture and user journeys to better showcase FADA’s offering while preserving its identity. • Simplified navigation • Better showcase of the dining and private event offers • Action-oriented user journeys • A custom-built CMS designed to make content management and updates easier
Final result
A clearer, more immersive and engaging digital experience, designed to showcase the full richness of the FADA universe.
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